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Persuasive hooks for SaaS marketers

Improve your website's conversion rate using this FREE swipe file.

Analyzed more than 45 hooks + a new hook every week!


Hook = engaging copy + clean design + psychological principles


Interesting hooks from SaaS pages

Use the halo effect to create a positive impression


Page type: Homepage

https://www.groovehq.com

Connect your target personas with their end goals


Page type: Homepage

https://graphcms.com/

Show mental transition by creating a picture-superiority effect


Page type: Comparison page

https://www.notion.so/evernote

Anchor the highest plan first as a mental reference point


Page type: Pricing page

https://mailchimp.com/pricing/

Frame your competitor's words against them


Page type: Comparison page

https://twist.com/slack-alternative

Why hooks are so important

  • Make them think about your product

  • Create curiosity in their mind

  • Build trust around the topic

  • Trigger them to take an action

  • Boost the engagement

  • Improve the conversion rate

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Some social proof maybe?

Don't let your future customers drop off!

A side project by Rohit

Illustrations from Absurd Design by Diana Valeanu

It's time to start running your A/B tests

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